Case Studies

Reba McEntire's Foundation

Texoma Health Foundation is a charitable foundation founded by country legend, Reba McEntire.

Their leadership was seeking a way to create a luxury brand interface with high net worth donors.

We set to work and put together these luxurious and understated visuals inspired by quilt patterns seen around Reba’s Ranch House which is owned and operated by Texoma Health Foundation.

SM Fund vs Endowment V2.mp4

The new brand had its own website, social media, letterhead and envelopes on premium paper, videos telling donor stories, and explainer videos for concepts such as endowments and funds.

Today, the new brand has helped Texoma Health Foundation raise $17m and grow assets under management by 28%