Case Studies
Community Behavioral Health Conference
From 2018 - 2021 I managed and promoted the Community Behavioral Health Conference or CBHC.
I formed the logo from a text bubble to convey the fact it’s a conversation. Triangles painted in soothing colors used by mental health professionals came together in different shapes to build a scenic backdrop.
With the brand complete we assembled sponsor packets and managed incoming sponsorships by local businesses and mental health organizations.
We kicked off an ad campaign on with print posters across the region, billboards, Google Search, LinkedIn, Facebook, and Instagram to sell tickets to our target audience segmented across interested community members, mental health professionals, law enforcement, and government.
We ran Public Relations for the conference, worked with reporters directly, connected them to interviews with speakers, and earned front page news each year.
I coordinated video shoots with interviews to be used to promote the conference in the next year.
An attendee email list from each previous year was used to send newsletters and email campaigns and build look-alike audiences for targeted ads.
In 2021, the conference went virtual. Most of our attendees had never attended a virtual conference. We automated data input for speakers and sponsors using online forms to feed a relational database powered by AirTable. Then I designed our virtual conference user experience with the goal to make it foolproof. Using the Sched conference management platform and sli.do our virtual conference had an agenda, Q&A, polls, and download links for conference resources.
I created a live stream studio in our office using cameras, lights, audio, and OBS streamer to YouTube and we ran a hybrid virtual event with no downtime.
While some of the content was live in the studio, other content was prerecorded. I spent many sleepless nights editing almost 7 hours of pre-recorded content with motion graphics, stingers, countdowns, and short sizzle reels.
To ensure everyone could attend the conference, we created a video to guide attendees through the virtual conference experience and shared it multiple times via email starting 2 days before the conference.
Gifs were created from the video and an email was sent out with a complete walkthrough.
Finally, we setup a phone call hotline with volunteers standing by to assist attendees if there were any issues.
The events have benefited the Texoma community and have resulted in significant new funding for mental healthcare, increased awareness, and even new legislation by local leaders.
